Growth Analyst Senior

Empleado permanente, Tiempo completo · México City (Hybrid)

Are you a tech fan? Want to join a human-to-human experience in an incredible environment? At Minders, we are waiting for YOU!

We are looking for a Senior Growth Analyst, an expert in Braze, to join our #dreamteam of Growth Services here at Minders. As a Senior Growth Analyst, you will lead Growth strategies, optimize marketing campaigns, and provide our clients with the best ways to utilize Braze.

Your scope involves promoting functional and technical strategies, fostering and maintaining a great relationship with our clients, and supporting our Sales team, whether to acquire or retain a client. You will become a Braze mentor, ensuring the ongoing value of Braze and our services.

#LI-Hybrid

What are your responsibilities?

Serve as the project leader and primary point of contact for clients.
Be the primary contact for functional and technical inquiries related to Braze and provide support to clients.
Analyze goals, KPIs, pain points, and opportunities, and develop Success Plans to help clients leverage Braze and collaborate on owned media strategy to achieve their activation, monetization, and retention goals.
Collaborate on the planning, execution, and optimization of automated multichannel lifecycle marketing campaigns and one-time campaigns using the Braze platform.
Utilize Braze analytics and other data sources to monitor campaign and channel performance, user behavior, and conversion metrics.
Guide clients in optimizing the functionalities and capabilities of Braze.
Develop and conduct training sessions, live sessions, and workshops to enhance client knowledge and utilization of Braze features.
Identify expansion and upselling opportunities by collaborating with Account Managers on proposals.

What are the job requirements of this role?

Advanced English is required.
Bachelor's degree in Marketing, Communication, Business, or a related field.
3+ years of experience in digital marketing, growth analysis, or related roles.
Demonstrated proficiency in the features of the Braze platform, including campaign setup, audience segmentation, and reporting.
Knowledge of digital marketing channels and strategies, including email marketing, mobile app marketing, and customer lifecycle management.
Excellent communication and client interaction skills, with the ability to convey technical concepts to non-technical stakeholders.
Proven track record of driving growth and engagement through targeted marketing campaigns.
Familiarity with other marketing automation platforms and CRM systems (such as Salesforce, Insider).
Familiarity with data analytics tools, preferably Amplitude, Looker Studio, or Tableau.

What do we offer?

Competitive USD salary (PJ)
A multicultural team that's a 10 and speaks three languages in the same conversation (Spanish, English, and Portuguese).
4 weeks of paid vacation.
Hybrid work (2 times a week at our office)
Budget for training and development (languages, soft and hard skills).
Work From Anywhere (after one year, 6 weeks to work remotely from anywhere in the world).
20 study days.
Extended Family Leave (maternity/paternity) and Softlanding, Baby Bonus.
Birthday day off + + + +
MacBook and extra gadgets.
Casual dress code and start-up environment :)

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About us

But wait...who are you?

Minders is a digital start-up focused on providing services and solutions to create better digital experiences. We are partners with leading growth stack solutions (Amplitude & Braze) and collaborate with some of the most exciting brands in the Latin American digital ecosystem.

Our focus is on the Marketing Technologies stack, with a special emphasis on Data & Analytics, Growth, and Customer Engagement. We, along with our partners, believe there’s a better way to create digital experiences: by putting the customer at the center, continuously experimenting and iterating products based on data, and engaging with the right customer at the ideal moment. Our partners work with and support the world's top companies (Atlassian, Peloton, Hubspot, Rappi, Paypal, Mercadolibre, Spin by OXXO, Kavak, among others) to drive the next wave of disruption: the experience revolution.

You can read more about us at: https://minders.io/

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¿Quiénes somos?

But wait… ¿Quiénes son ustedes?

Minders es una start-up digital focalizada en ayudar con servicios y soluciones a crear mejores experiencias digitales. Somos partners de las soluciones líderes del growth stack (Amplitude & Braze) y trabajamos con algunas de las marcas más emocionantes del ecosistema digital latinoamericano.

Nuestro foco pasa por el stack de Marketing Technologies, con especial énfasis en Data & Analytics, Growth y Customer Engagement. Nosotros, así como nuestros partners, creemos en que hay una mejor forma de crear experiencias digitales: poniendo al cliente en el centro, experimentando e iterando en forma continua los productos con base en los datos y comunicándonos con el cliente correcto en el momento ideal. Nuestros partners trabajan y ayudan a las mejores empresas del mundo (Atlassian, Peloton, Hubspot, Rappi, Paypal, Mercadolibre, Spin by OXXO, Kavak, entre otros) a generar la nueva ola de disrupción: la revolución de la experiencia.

Puedes leer más sobre nosotros en: https://minders.io/

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