Lead Generation Analyst

Empleado permanente, Tiempo completo · São Paulo (Híbrido)

Are you a tech fan? Want to join a human-to-human experience in an incredible environment? At Minders, we are waiting for YOU!

Minders is growing, and we are searching a Lead Generation Analyst to be part of our team based in São Paulo with a regional scope. This is an excellent opportunity for a creative individual with experience in demand generation (Marketing Qualified Leads) and Growth Marketing, focused on B2B digital marketing, with advanced English skills.

What are your responsibilities?

Collaborate in the creation of the Lead Generation strategy alongside the Marketing Manager and implement it.
Work closely with the sales team to identify business needs and provide Marketing Qualified Leads.
Utilize digital marketing channels, social media, and SEO to grow Product Minds' user base.
Build a database based on predefined criteria from the lead strategy and design workflows in HubSpot.
Automate, optimize, and integrate the Lead Generation strategy through HubSpot to maximize lead capture efficiency, integrating with tools such as WhatsApp, LinkedIn, Sales Navigator, Email Marketing, Zapier, Apollo, Meet Alfred (or similar).
Monitor and analyze campaign performance, identify areas for improvement, and adjust the strategy as necessary.
Stay up-to-date with B2B marketing trends and best practices, always looking for opportunities to enhance our techniques and processes.

#LI-Hybrid

What are the job requirements of this role?

2+ years of experience in a similar role (implementing Marketing Lead Generation strategies).
Knowledge of Account-Based Marketing (ABM) (required).
Expertise in Growth & Automation Marketing (highly desired).
Familiarity with HubSpot, Sales Navigator, Zapier, Apollo, and Meet Alfred (or similar).
Bilingual English proficiency (required).

In addition to this, what matters most to us when choosing a person is:

Having a certification is a plus. The ideal would be: HubSpot Certification - Marketing Professional HUB.
We are looking for someone who loves taking courses and challenges their knowledge every day.

What do we offer?

CLT
Health and dental care fully covered by Minders (Porto Seguro).
Food voucher (Caju)
A multicultural team that's a 10 and speaks three languages in the same conversation (Spanish, English, and Portuguese).
Hybrid work (2 times a week at WeWork Rio Claro - nearby Paulista Avenue).
Budget for training and development (languages, soft and hard skills).
20 exam leaves (day offs to focus on your studies)
Extended Family Leave (maternity/paternity) and Softlanding, Baby Bonus.
Birthday day off + + + +
MacBook and extra gadgets.
Casual dress code and start-up environment :)

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About us

But wait...who are you?

Minders is a digital start-up focused on providing services and solutions to create better digital experiences. We are partners with leading growth stack solutions (Amplitude & Braze) and collaborate with some of the most exciting brands in the Latin American digital ecosystem.

Our focus is on the Marketing Technologies stack, with a special emphasis on Data & Analytics, Growth, and Customer Engagement. We, along with our partners, believe there’s a better way to create digital experiences: by putting the customer at the center, continuously experimenting and iterating products based on data, and engaging with the right customer at the ideal moment. Our partners work with and support the world's top companies (Atlassian, Peloton, Hubspot, Rappi, Paypal, Mercadolibre, Spin by OXXO, Kavak, among others) to drive the next wave of disruption: the experience revolution.

You can read more about us at: https://minders.io/

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¿Quiénes somos?

But wait… ¿Quiénes son ustedes?

Minders es una start-up digital focalizada en ayudar con servicios y soluciones a crear mejores experiencias digitales. Somos partners de las soluciones líderes del growth stack (Amplitude & Braze) y trabajamos con algunas de las marcas más emocionantes del ecosistema digital latinoamericano.

Nuestro foco pasa por el stack de Marketing Technologies, con especial énfasis en Data & Analytics, Growth y Customer Engagement. Nosotros, así como nuestros partners, creemos en que hay una mejor forma de crear experiencias digitales: poniendo al cliente en el centro, experimentando e iterando en forma continua los productos con base en los datos y comunicándonos con el cliente correcto en el momento ideal. Nuestros partners trabajan y ayudan a las mejores empresas del mundo (Atlassian, Peloton, Hubspot, Rappi, Paypal, Mercadolibre, Spin by OXXO, Kavak, entre otros) a generar la nueva ola de disrupción: la revolución de la experiencia.

Puedes leer más sobre nosotros en: https://minders.io/

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